Reach the Military Market

at Joint Base Lewis-McChord

Welcome! We're proud to partner with you.

Founded in 1923, we are a Department of the Army office on Joint Base Lewis-McChord that enhances the quality of life, readiness, and well-being of Servicemembers, their Families, civilian employees and military retirees.


We partner with select organizations to successfully integrate their brand into Joint Base Lewis-McChord.


Our team offers an array of customizable sponsorship and advertising packages aimed at ensuring a measurable return on investment for our partners, while enhancing the quality of life for our community.


A Snapshot Of Partnership Opportunities


  • Over 100 special annual events, and hundreds of programs available for event sponsorship
  • 87+ recreation and care facilities throughout the installation with advertising opportunities
  • Large-scale events like air shows, concerts and other events with 15,000+ attendees



By The Numbers


17.7 Million

vehicles through the gates in 2016


5th Largest City

in Washington state


A Joint Base Installation (Army & Air Force)

Previously Fort Lewis Army Post & McChord Air Force Base


2nd Largest Employer

in Washington state



Additional figures available upon request.


Host a booth at our on-base events, and interact with our military community. Select events from the list below to reach your target demographic. We'll provide & set up your table(s) & chairs, arrange your base access passes for you, and provide you with exclusive VIP tent access at our large events (a private area to take a break, grab a complimentary food & drink, and recharge - because we'll keep you busy)!


Give us a call, or simply complete the 'Request for Proposal' form below, and let us know which events you're interested in attending. Welcome aboard!


Annual Package Options

Newcomers’ Orientation (Monthly in 2018)

One year of monthly welcome aboard briefs at American Lake Conference Center | est. 400-900 attendees


Easter Dash (March 31, 2018)

Festive Easter Egg hunt with entertainment and traditional hunt at Cowan Stadium | est. 4,500 attendees


Kid’s Fest | (April 5, 2018, 1300-1500)

Games, crafts, and entertainment for Month of the Military Child, held at MWR Fest Tent | est. 2,000 attendees


Spouse Appreciation Day (May 11, 2018)

A day to pamper and appreciate military spouses at the American Lake Conference Center | est. 1,000 attendees


Armed Forces Day (May 19, 2018) Open to the public!

Carnival, rides , food & drink, military reenactors at Heritage Hill, McChord Air Force Base | est. 15,000 attendees


BBQ and Brewfest (June 23, 2018)

Sanctioned BBQ competition and Home Brew Competition at the public-accessible Eagle's Price Golf Course | est. 1,200 attendees


Cultural Day (July 21, 2018)

NEW! A celebration of all cultures with food, music, activities at McChord Club | est. 500 attendees


Freedom Fest & Car Show (July 3 & 4, 2018) Open to the public!

Fireworks, professional carnival, food & drink vendors at Cowan and Memorial Stadiums | 20k attendees


1v1 Summer Slam Basketball Tournament (July 14, 2018)

Basketball tournament with prizes, contests, food and drink at Nelson Recreation Center| est. 800 attendees


Single Service Member Day (August 30, 2018)

A day for Service Members to enjoy sports, games, food, drink at the Warrior Zone | est. 750 attendees


Wine & Jazz Festival (September 22, 2018)

An evening of jazz music, delicious food, and wine tasting at the McChord Club | est. 500 attendees

Oktoberfest (September 15, 2018, 1600-2100)

Zwei Bier, bitte! Celebrate the German-themed festival at the MWR Fest Tent | est. 3,000 attendees


Haunted House (Oct 18th-20th & 25-27th)

Outdoor,  interactive haunt attraction, over 5 acres large at Shoreline Park! Don’t walk alone. | est. 1,500 attendees


Trunk or Treat (October 2018)

A safe, on-base Halloween event for families at Shoreline Park | est. 500 attendees


Harvestfest (November 2018)

Celebrating autumn with crafts and activities for kids at Hillside Youth Center | est. 750 attendees


Winterfest & Jingle Bell Jog 5k (December 8, 2018)

Holiday activities, Santa, petting zoo and entertainment at the MWR Fest Tent | est. 2,000 attendees


Nutcracker Youth Performance (December 2018)

Fantastic professional, annual ballet production at Evergreen Theater  |  est. 1,700 attendees


New Year’s Resolution Fair (January 2019)

Health expo & fitness class demonstrations held at Jensen Sports & Fitness Center | est. 500 attendees


Operation Baby Shower (January 2019)

Resource fair for new and expecting parents; held at American Lake Conference Center | est. 1,600 attendees


Leisure & Travel Expo (February 2019)

Open House highlighting special offers and discounts for military at Leisure & Travel Services Office | est. 800 attendees


Race Series Runs Annual Sponsorship 2018

One year of spirited & themed runs open to military & public

Shamrock ‘n’ Run 1k/5k  MWR Fest Tent | March 10, 2018, 0800-1400

NEW! Shamrock ‘n’ Play After-Party at Samuel Adams JBLM, 1800-2000

Awareness Color Run 5k   April 28, 2018, 1000 Start

Down ‘n’ Dirty Mud Run 5k May 12, 2018

Freedom Run 10-miler/1/k/5k May 2018

Pacific Pathways Sprint Triathlon August 4, 2018

Salmon Run 5k/12k McChord Club | August 25, 2018

Includes the Annual Fitness Challenge Awards Ceremony

Glow Run 5k & Dance Music Party August 2018

Zombie Apocolypse Run 1k/5k October 13, 2018, 2000 start

Turkey Trot 1k/5k November 17, 2018, 0800 Start

Jingle Bell Jog 1k/5k December 8, 2018



Youth Sports Annual Sponsorship 2018

Soccer, Cheerleading, Basketball, Baseball Seasons | Includes logos on jerseys, and fence banners package for one year


Summer Nights 2018

Family Movie Night, McChord Club, June 9th, 1800-2200

Family Fun Pool Party , August 12, 2018, 1600-2000


Warrior Zone 2018

Monthly meetings, Single Servicemember day, Sports viewing nights package including NFL, PPV Boxing, eSports, trips


Samuel Adams Brewhouses 2018

Sports viewing nights package including NFL events, PPV Boxing, and MWR golf tournaments held at Eagles Pride Golf Course


Libraries Sponsorship 2018

Reading programs, Teen Club, Girls Craft and Conversate, Bookmarks


Outdoor Recreation 2018

Associate your brand with all skeet & trap, gun ranges, outdoor adventure trips, boating, fishing, photography, and outdoor adventures

Lakefest “Happy Birthday Army!” Sunday, June 10, 1300

NAC Block Party, August 11, 2018, 1500-2100

NAC Black Friday Sale, November 23, 2018

Wall wrap for Outdoor Recreation


Military Family Support 2018

Spouses Nights Out, Exceptional Family Member Program, Domestic Violence Conference, Family Readiness Group Symposium, Volunteer Luncheon

Advertising Opportunities


Framed 22" x 28" posters (and larger) are available in most every MWR facility. With one-month flight minimum, it's easy to reach a lot of people in a short period of time.



Available on iOS and Android, the MWR app is everyone's pocket-sized guide to getting around base. Banner ads are available and can provide a direct link to your website or social media page.


Road-Side Banners

With 17.7M vehicles through our gates in 2016, it's no wonder advertisers love our road-side banners. At 20'W and 4'H, you can make a HUGE impression!


LCD TVs In Every Facility

With over 80 facilities on base, we have a HUGE reach. Each of those facilities has an LCD TV with weather, current news, and rotating advertisements.


Electronic Readerboards

Road-side electronic readerboards are at 6 gates and visible to everyone coming or going. Make a BIG impression with oversize text, or a colorful advertisement.


Website Advertising

We offer top-rotating banner ads and specific page sponsorship on


Floor & Wall Decals

Consider a high-impact floor or wall wrap, available in any of our recreation facilities.


Custom Advertising

If you're seeking a creative outside-of-the-box way to advertise, we're listening! Let's discuss your options.

Angela Frasier


JBLM MWR Commercial Sponsorship & Advertising

2013B North 3rd Street, Room 131

Box 339500 MS 20

Joint Base Lewis-McChord, WA  98443

MWR Corporate Partners

Join our list of partners who support the military community at Joint Base Lewis-McChord.

No federal endorsement implied.

JBLM Family and MWR Corporate Partnerships

Commercial Sponsorship & Advertising

2013B North 3rd Street, Room 131

Joint Base Lewis-McChord, WA  98433